This is a video I directed and edited for Fairview Physiotherapy and Rehab Centre. It was meant to attract a young professionals to the clinic after they have injured themselves; this target often neglects to seek professional help after an injury. After the launch of this video, the clinic noticed an increase in sport injury visits.

The clinic was remodelled, and I was assigned to redesign their website. I then was assigned to create content for the clinic's social media presence. If you would like to check out the clinic's Facebook page.

Below, there are ambient pieces that are relatively inexpensive yet yield a high return on investment. The flyer is placed on light posts around the building to illustrate how people cannot move when they are stiff. The close proximity to the building make it easy for possible clients to visit. Next, the elevator doors inside the building split apart to reveal that the clinic can help with migraines. This execution reaches probable patients at a valuable moment. Lastly, a puppet execution will be placed on car wipers in the nearby mall parking lot. The gag will be activated when the audience wants to clean their windshield. The violent back and forth movement mimics the effect of whiplash.